Insights from Experts

Brad Wilson

Vice President As the Vice President of SPARK, Brad brings over a decade of technology leadership. He's built web platforms and apps used by millions across a variety of industries. connect on Linkedin

Recent Insights

Construction Industry

4 Things Every Business Should Do Before Starting a New Website Project

Your new website can be a valuable business asset. The preparation you put into your new website project is a good time investment. Here’s what to start with.

Construction Industry

From Outdated to Luxury: CIG’s Website Transformation Story

Private wealth firm CIG Capital Advisors partnered with SPARK to revamp their brand strategy and website to convey elegance and expertise.

Construction Industry

When to Ditch Your Off-the-Shelf System for a Custom Software Solution

At SPARK, we often hear this from business owners: “We’ve been using this off-the-shelf software for a while, but we’ve been experiencing more and more issues with it. We’re wondering if it would be worthwhile to build our own custom software instead to provide more stability.”Many businesses turn to off-the-shelf, or SaaS (Software as a […]

Construction Industry

Breaking Down Data Silos: How to Integrate Procore and ComputerEase

Learn how construction firms can integrate Procore and ComputerEase for accurate and real-time reporting on financial data for projects.

Construction Industry

What is Prototyping in Software Development (and Why It’s Important)

Before you starting writing code for a new software product, learn how to use prototypes to test, validate, and iterate on different designs and features.

Construction Industry

Mobile Apps vs. Progressive Web Apps: Choosing the Right Solution for Your Business

Many organizations initially come to us because they want to build a mobile app. They either have a new, innovative idea or they have a manual, internal process they want to digitize and automate. What many of these organizations aren’t aware of is a similar but different approach to building an app: progressive web apps.  […]

Construction Industry

Your Website Is A Tool For Telling Your Brand Story

Your website can be a tool to create lasting relationships with your customers. Learn how to tell your brand story online to connect with customers.

Construction Industry

How a Strong, Memorable Brand Identity Can Cut Through the Noise

Companies constantly face the challenge of standing out among a sea of options and winning the attention of buyers. How do you cut through the noise? A strong, memorable brand identity. 

Construction Industry

SPARK Business Works Recognized as 2025 West Michigan Best and Brightest Award Winner

SPARK Business Works has been named as a 2025 West Michigan Best and Brightest Award Winner.