With SPARK, execute a marketing strategy that defines your brand’s identity, connects with your audience, and focuses on the right channels that grow your business.
Work with the SPARK team to craft a thoughtful and intentional marketing strategy that leads to sustainable growth.
Refresh and Define Your Brand Identity
Stand out with a well-crafted brand identity that encapsulates your organization’s values, mission, and promises.
Deeply Understand Your Target Audience
Tailor your brand and messaging to foster a stronger connection with your audience based on their needs and pain points.
Choose The Right Marketing Channels
You don’t need to be on every channel, focus only on the right organic and paid channels where your audience is.
Get Results that Lead to Sustainable Growth
When the right marketing strategy, improve your performance and confidence on how you can grow.
“One of the best projects of my career.”
“The best thing about working with SPARK was their team and the investment everyone made in learning about our manufacturing niche so that we got exactly what we were looking for. During this project, it felt like we were all on the same team, not working as an agency and client. This was one of the best projects I’ve worked on in my career.”
Becky Neibarger
Digital Marketing Manager, Oliver Packaging & Equipment
Start with a Marketing Action Plan (MAP)
The SPARK team follows a proprietary MAP (Marketing Action Plan) process to take a deep dive into your business to understand your brand, target audience, and market. The result is a data-driven strategy that outlines your:
Brand Identity
Your unique personality, including your visual identity, brand story, and messaging.
Ideal Customers
Create and deeply understand the personas that are most important to your brand, products, and services.
Competitor Analysis
Determine how you can capitalize on areas your competitors overlook.
Market Opportunities
Analyze new opportunities in your market that you can take advantage of right away.
Content and SEO Strategy
Our experts create a custom SEO and Content plan that will grow your business organically.
Our branding and marketing strategies lead in-person and virtual workshops to help align your stakeholders and uncover new insights into your business.
Branding & Messaging
Work with our brand strategists to define your brand identity from your strategic narrative to key messages and visuals.
Persona Creation
Deeply understand and document your ideal customers and how you solve their pain points.
Customer Journey Mapping
We guide you through thoughtful exercises to map out your customer journey from awareness to advocacy.
Feel Confident About Your Marketing Strategy
Together, we can craft and execute a custom marketing strategy that maximizes your growth.
Our flexible team model allows you to have the capabilities of an entire digital marketing team on hand to ensure the success of your campaigns
Each member of our team is invested in the success of your business. It’s what allows us to build lasting partnerships with our clients that span multiple projects and years!
“Working with SPARK was a ton of fun! They really understood our vision and customer experience we wanted to create. We’re so thrilled to now offer online ordering and real-time listing of our inventory for customers.”
“The best thing about working with SPARK was their team and the investment everyone made in learning about our manufacturing niche so that we got exactly what we were looking for. During this project, it felt like we were all on the same team, not working as an agency and client. This was one of the best projects I've worked on in my career.”
Based in Michigan, Mattson Floor is a family-owned flooring company that partnered with SPARK Business Works to re-launch their company’s website to showcase their flooring expertise and decades of experience.
Located in Texas, ROC Carbon manufactures custom carbon graphite parts for clients across the nation. They turned to SPARK to craft a custom marketing strategy to boost its online performance in a competitive marketplace.
“Working with SPARK was a ton of fun! They really understood our vision and the customer experience we wanted to create. We’re so thrilled to now offer online ordering and real-time listing of our inventory for our customers.”
Kristen Armbrister
Store Owner, Hounds and Co.
“SPARK handled our new website strategy and design with my best interests in mind. We’re thrilled to now better showcase our family history and services. It was a joy to work with their team.”
