Project Breakdown
SPARK Helps Oliver Undergo A Transformative Website Redesign
The Challenge
Despite being an industry leader, Oliver’s former website left much to be desired – it was over 7 years old and presented a slew of challenges such as outdated branding, poor product searchability, and unresponsive pages for mobile users.
Oliver chose local Michigan-based partner SPARK for a complete website overhaul to ensure better messaging, site navigation, and page speed.
“Our focus for the website update was our customer journey and a better site-wide search program,” shared Becky Neibarger, Digital Marketing Manager at Oliver Packaging and Equipment.
PROJECT SIZE
- Medium
- Web Design & Development
Timeline
- 3 – 6 Months
- Ongoing Partnership
team resources
- Account Mangager
- UX/UI Designer
- Web Developer
- Copywriter and SEO Expert
kpiS
- 14% Increase in Organic Traffic
- 60% Increase in Engaged Sessions
The Solution
SPARK collaborated with Oliver Packaging to create a modern, intuitive website that showcases their extensive catalog of high-quality food packaging equipment. Their new website now features:
- Brand messaging for multiple audiences
- Easy site navigation through a mega menu
- Robust search functionality for 150+ products
- On-page SEO and keyword optimization
- Mobile-responsive design
- Easy page and content editing through backend
“Our new website launched on time, on budget, and had all the features that we needed. We now have a beautifully branded website that is mobile-ready, has a working product search, and a backend that is easy to use to create and update pages,” praised Becky.
Services provided
- Web design & development
- Logo DESIGN
- On-page SEO
Technology used
- WordPress
Client Review
