Kalamazoo, MI – SPARK Business Works has acquired Business Builders Marketing, a full-service digital marketing agency based in Bloomington, IL that specializes in the healthcare, agriculture, manufacturing, and education industries.
As part of the acquisition, SPARK Business Works will be incorporating Business Builders Marketing’s talented team and comprehensive range of services into its growing portfolio.
Business Builders Marketing is recognized for its custom marketing solutions, professional team, and results-driven strategies. Over the last 25 years, President and Owner Jennifer McCarron has been an integral part of the team’s transformation into a leading digital marketing agency by offering services such as web design and development, branding, SEO optimization, and advertising.
“Business Builders Marketing presents a great opportunity for SPARK to grow and expand our digital marketing services and team,” said Robert Armbrister, President and CEO of SPARK Business Works. “Our goal is to become a market leader in Central Illinois and continue to help local clients digitize and thrive.”
SPARK Business Works is an award-winning firm that provides custom software development, web development, and digital marketing services. SPARK is known for creating long-lasting partnerships with its clients and enabling them to build innovative and practical digital solutions.
Business Builder’s clients will be able to continue to grow their brands with SPARK’s Marketing Services team. They will also have the unique advantage of SPARK’s software capabilities for mobile and web applications, automating workflows, legacy system upgrades, and custom reporting.
“When I met Bob and the SPARK team, I was immediately impressed with their culture, talented team, and client-focused services. I knew SPARK was the right fit for the continued success of our clients and team,” said Jennifer McCarron, President and Owner of Business Builders Marketing.
“We’re excited to continue to build off the legacy that Jennifer has built over several decades,” said Armbrister. “Together, our teams will continue to do what we do best: partnering with our clients to build and execute custom digital solutions.”
About SPARK Business Works
SPARK provides custom software development and digital marketing services that move your business forward. We partner with our clients to build and execute practical strategies that increase efficiency and deliver ROI.
For media inquiries, please contact Jill Hufford at jillian.hufford@sparkbusinessworks.com.
