Digital Marketing Services
Ignite Your Brand's Growth Online
With the SPARK team, execute a marketing strategy that grows your brand online through SEO, social media, paid advertising, and more.
Marketing is more than just great ideas.
To be successful, it’s about developing the right strategy and approach that’s unique to your company’s goals.
Branding & Messaging That Resonates with Your Audience
What makes your brand stand out from the competition? The right marketing strategy starts with your target audience and how you connect with them.
Amplifies Your Reach Through Both Organic and Paid Marketing Channels
Your organic and paid channels should work hand-in-hand to increase your brand’s visibility across a variety of platforms, allowing you to target the right prospects with buying intent.
Constantly Measure and Optimize Your Performance
Easily track the overall performance and spend of your campaigns so you can quickly see what’s working and what’s not.
“One of the best projects of my career.”
“The best thing about working with SPARK was their team and the investment everyone made in learning about our manufacturing niche so that we got exactly what we were looking for. During this project, it felt like we were all on the same team, not working as an agency and client. This was one of the best projects I’ve worked on in my career.”
Becky Neibarger
Digital Marketing Manager, Oliver Packaging & Equipment
Crafting the Right Marketing Strategy
Work with SPARK to analyze your performance and opportunities so you can choose the right marketing channels and tactics that will lead to sustainable growth.
- Marketing Action Plan (MAP)
SPARK’s proprietary process aligns market and audience research, brand messaging, and business goals into a clear, data-driven strategy for your company.
- Strategy Workshops
Our team leads in-person workshops that get all your stakeholders in the same room to evaluate your brand, marketing strategy, and how to reach your target audience.
Grow Through Organic Marketing
Our in-house team of marketing and creative experts can execute a comprehensive marketing strategy that enables you to grow through the right marketing channels.
Search Engine Optimization (SEO) & Content Marketing
We audit your current performance and craft an SEO and content strategy that enables you to rank higher on Google, increases website traffic, and convert more leads.
Web Design & Development
SPARK’s expert team creates websites with compelling brand messaging and engaging designs that generate leads.
Social Media Marketing
From content planning to publishing, we ensure your brand stands out on social media and connects with your target audience.
Email Marketing
Create an effective strategy that sends targeted and personalized offers to the top of inboxes of potential prospects and current clients.
Video Marketing
Our in-house team creates beautiful videos that tell your story and engage your clients.
Search Engine Optimization (SEO) & Content Marketing
Work with our in-house team to design print media to capture the attention of your audience in person.
Amplify Your Brand Through Paid Advertising
Through smart and effective advertising channels, you can quickly increase your brand’s visibility and reach your ideal customers on any device.
Your products and services show at the top of Google, Bing, and Yahoo search result pages.
Use various data points to target potential customers who have displayed intent to buy your products or services.
Reach your customers where they spend time like Facebook, Instagram, LinkedIn, and YouTube.
Re-engage with potential customers who have already interacted with your brand online.
Connect with your customers with a custom offer based on their proximity to a geographic location.
Digital Marketing Projects
Our Approach
Our team of experts follows a proven process that determines the right digital marketing strategy that solves your growth challenges, meets your goals, and delivers ROI.
01
Strategy & Planning
Every project starts with a discovery phase. We take a deep dive into your business and analyze your brand, market, competitors, and past performance to craft a data-driven marketing strategy.
02
Campaign Launch & Execution
From planning to execution, our in-house digital experts can design campaigns that amplify your brand through the right mix of organic and paid channels.
03
Optimizations & Measurements
We track and report on the performance of your campaigns and routinely optimize them to maximize reach and impact.
Grow Your Business Through Smart and Strategic Marketing
Together, we can craft and execute a custom marketing strategy that maximizes your growth and connects with your audience.
Marketing Specialist
designer
SEO Specialist
Account Manager
Built to Serve You
Our flexible team model allows you to have the capabilities of an entire digital marketing team on hand to ensure the success of your campaigns
Each member of our team is invested in the success of your business. It’s what allows us to build lasting partnerships with our clients that span multiple projects and years!
Download Our
Team Rate Sheet
We match your project with the right experts so you can launch on time and on budget.
Download Sheet Marketing
We’ve served hundreds of clients, across dozens of industries.
Manufacturing
Build custom tools that improve your shop floor productivity and customer experience.
Construction
From the field to the office, get custom software that your team will adopt and love.
Professional Services
Ditch the spreadsheets and digitize your business with simple efficiency wins for the bottom line.
Healthcare
Digitize and improve the quality of your health services with the right HIPAA-compliant tech.
Agriculture
Take your business to the next level with custom-tailored software that works exactly as you need.
Nonprofits
Through digital marketing and custom software, we can help expand your impact.
FAQ
We provide strategy and planning, branding, SEO, social media marketing, email marketing, paid advertising, and video marketing to help businesses grow their online presence and achieve measurable results.
We assess your brand, business goals, target audience, and budget to recommend the most effective combination of marketing channels and tactics to drive sustainable growth.
Our branding services can cover your visual identity (logo, font, colors, and graphics) and story and messaging to ensure your business stands out and connects with your audience. Ask about our different branding packages to learn more.
SEO improves your website’s visibility in search engine and AI platform results, which can lead to increased organic traffic, brand awareness, and more qualified leads. SEO is evolving, and our team of experts always stays on top of best practices to keep your business visible online.
We design, write, and automate personalized email campaigns to nurture leads, engage customers, and drive conversions. We can work with popular email platforms such as HubSpot, Mailchimp, and more.
We launch, monitor, and optimize ads across platforms like Google, Facebook, Instagram, LinkedIn, and Reddit to maximize ROI and reach your target audience effectively. We custom-tailor advertising campaign channels and tactics to the unique business goals, audience, and budget of each client.
We can produce promotional videos, explainer videos, social media content, and video ads to boost engagement and communicate your brand story.
Social media marketing builds brand awareness, engages your audience, and drives website traffic through tailored content and strategic campaigns. We work with platforms like LinkedIn, Facebook, Instagram, X, and more.
Yes, our strategies are tailored to fit businesses of all sizes and industries, ensuring solutions align with your unique needs and objectives. We’ve worked with businesses across construction, manufacturing, healthcare, professional services, food and agriculture, and startups.
Yes, the SPARK team enjoys working with nonprofits and helping to solve your unique challenges. We also offer a special grant program called Under Our Wing for local nonprofits in Michigan, Illinois, and Texas.
At SPARK, we take client communication and transparency seriously. Your dedicated Account Manager will keep you informed through weekly updates and will seek your feedback and approval throughout any campaign effort.
Timelines vary by channel: paid ads can show results quickly, while SEO and organic growth strategies typically take a few months to build momentum.
Yes, we provide continuous support, campaign optimization, and transparent reporting to keep you informed and ensure sustained growth.
We offer flexible engagement options and will discuss contract terms based on your goals and project scope.
Ignite Your Growth Online with SPARK
We’re ready to help you solve your business challenges with the right marketing strategy. Reach out today to get started!
What Business Leaders Say About Us
“Working with SPARK was a ton of fun! They really understood our vision and the customer experience we wanted to create. We’re so thrilled to now offer online ordering and real-time listing of our inventory for our customers.”
Kristen Armbrister
Store Owner, Hounds and Co.
“SPARK handled our new website strategy and design with my best interests in mind. We’re thrilled to now better showcase our family history and services. It was a joy to work with their team.”
Justin Mattson
Owner, Mattson Floor