SPARK Business Works has been named as a 2025 West Michigan Best and Brightest Award Winner.
We know that when times are tough, forgoing marketing is common. But the reality is that pausing marketing to save money does more harm than good. A continuous digital marketing plan is crucial for business success. The digital landscape is dynamic, and consumer behavior evolves rapidly, so consistent marketing efforts allow businesses to adapt and […]
SPARK Business Works has acquired Business Builders Marketing, a full-service digital marketing agency based in Bloomington, IL.
If you haven’t updated your website in a while, check these 8 critical areas to see if you’re falling behind.
SPARK Business Works has acquired Business Builders Marketing, a full-service digital marketing agency based in Bloomington, IL.
Learn how web accessibility standards create an inclusive online environment where everyone can access infor and interact with digital content without barriers.
See how leading businesses in Michigan are turning to SPARK to develop custom web applications that grow their business.
Before you starting writing code for a new software product, learn how to use prototypes to test, validate, and iterate on different designs and features.
Learn how to create a brand style guide that provides a roadmap to your stakeholders and ensures consistency across every custom touchpoint with your brand.
UI and UX design is often thought of as just making a product visually “look good.” Learn why it’s more than that and impacts the success of your product.
Your website can be a tool to create lasting relationships with your customers. Learn how to tell your brand story online to connect with customers.
Are you frustrating your users by giving them too many choices on your website or app? Learn how to apply Hick’s Law to improve your user experience.
Your new website can be a valuable business asset. The preparation you put into your new website project is a good time investment. Here’s what to start with.
Your website is not separate from the rest of your business. By embracing Design Thinking for your website project, you can delight your visitors and grow your business.
SPARK provides custom software and digital marketing services that move your business forward. Contact us today to get started!
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