Project Breakdown
SPARK Helps APEX Drive Paid Leads With Data-Driven Audience Targeting
The Challenge
APEX Spring & Stamping is an industry leader in manufacturing fabricated metal products, but they needed a more effective way to reach their specific B2B buyers. They felt stuck with their current lead volume and wanted a strategy that could drive highly relevant traffic to their site without wasting ad spend on broad, unqualified clicks.
APEX partnered with Michigan-based SPARK to create a custom media plan to target and convert their desired audience of manufacturers.
PROJECT SIZE
- Medium
- Paid Advertising
Timeline
- 6 Months
- Ongoing Partnership
team resources
- Account Manager
- Paid Ad Strategist
- Web Designer
kpiS
- Web Traffic
- Web Conversions
- Qualified Leads
The Solution
Working with SPARK’s Digital Advertising Team, APEX implemented a two-pronged paid media strategy focused on increasing both visibility and online conversions.
First, the campaign utilized custom-designed creative from SPARK and precise audience targeting—including ABM lists, lookalike audiences, and NAICS codes—to ensure programmatic display ads appeared only to relevant buyers within a five-state region.
To maximize the budget effectively, SPARK then implemented a strategic retargeting campaign in Google Ads to stay top-of-mind with the new prospects who had visited key product or lead form pages on APEX’s website.
The result was a comprehensive ad strategy that drove qualified traffic to their website and increased web conversions over several months.
Services provided
- Paid Advertising Strategy & Management
- Ad Creative & Messaging
- Ad Conversion Tracking
Technology used
- Google Ads
- Programmatic Display Advertising
Client Review
