Companies constantly face the challenge of standing out among a sea of options and winning the attention of buyers. How do you cut through the noise? A strong, memorable brand identity.
SPARK Business Works has been named as a 2025 West Michigan Best and Brightest Award Winner.
We know that when times are tough, forgoing marketing is common. But the reality is that pausing marketing to save money does more harm than good. A continuous digital marketing plan is crucial for business success. The digital landscape is dynamic, and consumer behavior evolves rapidly, so consistent marketing efforts allow businesses to adapt and […]
SPARK Business Works has acquired Business Builders Marketing, a full-service digital marketing agency based in Bloomington, IL.
If you haven’t updated your website in a while, check these 8 critical areas to see if you’re falling behind.
SPARK Business Works has acquired Business Builders Marketing, a full-service digital marketing agency based in Bloomington, IL.
Learn how web accessibility standards create an inclusive online environment where everyone can access infor and interact with digital content without barriers.
See how leading businesses in Michigan are turning to SPARK to develop custom web applications that grow their business.
Before you starting writing code for a new software product, learn how to use prototypes to test, validate, and iterate on different designs and features.
Learn why you shouldn’t overlook the user acceptance testing phase if you want to successfully launch your custom software project.
Product managers are often overlooked in technology projects. See why their role is crucial to the overall success of your custom business software.
SPARK provides custom software and digital marketing services that move your business forward. Contact us today to get started!
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