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Hounds and Co.

Based in Portage, Michigan, local health-focused pet supplies store Hounds and Co. partnered with SPARK Business Works to launch a new brand and website, while staying committed to its mission and values. 
Project Breakdown

Hounds and Co. Unleashes a New Look
In-Store and Online

The Challenge

Hounds and Co. has always been a favorite destination for pet owners in Portage, Michigan. They’re known for stocking natural and organic pet nutrition options that pet owners won’t find in big box retail stores.

In 2023, local customer Kristen Armbrister was presented with the unexpected opportunity to buy the store from the original owners. Wanting to infuse new energy into the store, Kristen and her team partnered with SPARK to undergo a brand transformation and website overhaul.

SPARK collaborated with their team to change the store name to Hounds and Co. The goal for the new brand was to create something clean and simple, while also invoking the friendly and warm personalities of the store’s ownership and management.

Two screenshot of Hounds and Co website pages
PROJECT SIZE
  • Medium
  • Web Design & Development
Timeline
  • 3 – 6 Months
  • Ongoing Partnership
team resources
  • Account Mangager
  • UX/UI and Web Designer
  • Web Developer
  • Copywriter and SEO Expert
kpiS
  • Increase in-store foot traffic
  • Offering online buying and in-store pick up

The Solution

After successfully unveiling the rebrand and new name, the Hounds and Co. team then set out to further improve their in store and online experience.

For their brick-and-mortar location, the SPARK team designed a set of outdoor signage for their store and dog park. Now, the store is easily visible from the roadside for potential new customers.

Next, the SPARK team completed a website redesign that included easy navigation, product catalog, loyalty program details, and educational resources for customers. 

A notable addition to the new website is offering real-time listing of inventory and online ordering with in-store pick up.

With the rebradning effort and launch of the new website, Hounds and Co. is poised to make an even bigger impact on their local community. 

Laptop and mobile device of Hounds and Co website
Services provided
  • Brand Messaging
  • Logo design
  • Web design & development
  • On-Page SEO
  • Web Hosting
  • Custom Outdoor Signs
  • Social Media
Technology used
  • Square
Client Review
“Working with SPARK was a ton of fun! They really understood our vision and the customer experience we wanted to create. We’re so thrilled to now offer online ordering and real-time listing of our inventory for our customers.”
Untitled design 13
Kristen Armbrister
Store Owner, Hounds and Co.

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