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McDonald Roofing

A 70+ year old company consisting of multiple brands, SPARK helped McDonald Roofing update its web assets into a seamless digital experience that truly showcases their work, products, and services.
Professional website design for roofing companies.
Project Breakdown

SPARK Helps Construction Firm Capture More Leads and Go Mobile

The Challenge

McDonald Roofing’s website hadn’t been updated in years and was not mobile-friendly. The site lacked a clear call to action and it lacked continuity between their multiple brands.

Behind the scenes, the website was difficult to update and receiving leads from the web was not integrated into their marketing and sales operations.

The SPARK design team worked with McDonald’s leaders during an Assessment to define the strategy, scope, timeline, and budget for the update.

McDonald Roofing
Project Breakdown
  • Small
  • Mobile and Web
Timeline
  • 3 Months
Size of Team
  • 1 Product Manager
  • 1 UX Designer
KPIs
  • Relaunched Website with

    1,000s of Monthly Visitors

The Solution

SPARK redesigned and built the McDonald Roofing website, ensuring an optimized mobile experience and navigation for their target users.

Working with McdDonald Roofing’s stakeholders, SPARK helped streamline their day-to-day activities, such as following up with inbound leads from their RFP form.

SPARK also integrated a custom form into the website to help their managers deliver and track toolbox talks for employees.

McDonald Roofing mobile website on smartphones
Services provided
Technology used
Client Review
“We have worked with SPARK for over 2 years. They have worked with us and advised our company on the improvement of our entire IT system. SPARK started by doing a full audit of our IT and software programs. They met with us to determine our needs and future goals. They developed a road map for us to reach those goals and have guided us through in achieving them as well. SPARK has developed and launched our new website as well as leading us to Level 5 Safety. SPARK in coordination with Level 5 Safety have produced technology that is contractor friendly in meeting the new requirements being put in place due to the COVID-19 pandemic. As the General Manager of McDonald Roofing and Sheet Metal, I can say, we have been very happy with the services provided by SPARK and plan to carry on our partnership for many years to come.”
Mike Thanaberry - McDonald Roofing
Mike Thakaberry
General Manager

Contact SPARK today to see how we can help! We've launched hundreds of projects across dozens of industries.

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