Project Breakdown
SPARK Helps Wellspring Redesign Its Online Stage
The Challenge
Wellspring is a cornerstone of the Kalamazoo, Michigan arts community, dedicated to offering exceptional dance training and promoting the art form. After investing in a comprehensive brand refresh, their existing website no longer reflects their new, modern identity.
The dance organization’s main challenge was translating their new brand assets into a visually stunning and user-friendly online experience. They wanted their website to help dancers, parents, and patrons find event information, register for classes, and support the studio’s nonprofit mission.
Wellspring sought a community-focused partner with deep web design expertise. They connected with SPARK through our Under Our Wing program, which is specifically designed to help local nonprofits through branding and web design services.
PROJECT SIZE
- Small
- Web Design & UX/UI Strategy
Timeline
- 1 – 2 Months
- Under Our Wing Program
team resources
- Account Manager
- Web Designer
kpiS
- Refresh Brand Identity Online
The Solution
The SPARK team collaborated closely with Wellspring to create high-fidelity website mockups that brought their new brand to life. Key features of the new designs include:
- A clean, energetic layout that fully incorporates their new logo, colors, and messaging
- Simplified site navigation to make events, classes, dance company, and donor information easy to find
- Colorful and visually appealing design that reflects the movement of modern dance
With these mockup designs, Wellspring is now positioned to build and launch a refreshed website that truly represents their core values and offerings.
Services provided
- Web Design
- UI/UX Strategy
Technology used
- Figma
Client Review
