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Oliver Packaging and Equipment

Based in Grand Rapids, Michigan, food packaging manufacturer Oliver worked with SPARK to overhaul their outdated website into an intuitive site with easy navigation.
Project Breakdown

SPARK Helps Oliver Undergo A Transformative Website Redesign

The Challenge

Despite being an industry leader, Oliver’s former website left much to be desired – it was over 7 years old and presented a slew of challenges such as outdated branding, poor product searchability, and unresponsive pages for mobile users.


Oliver chose local Michigan-based partner SPARK for a complete website overhaul to ensure better messaging, site navigation, and page speed.

“Our focus for the website update was our customer journey and a better site-wide search program,” shared Becky Neibarger, Digital Marketing Manager at Oliver Packaging and Equipment. 

Two screenshots of the current website
PROJECT SIZE
  • Medium
  • Web Design & Development
Timeline
  • 3 – 6 Months
  • Ongoing Partnership
team resources
  • Account Mangager
  • UX/UI Designer
  • Web Developer
  • Copywriter and SEO Expert
kpiS
  • 14% Increase in Organic Traffic
  • 60% Increase in Engaged Sessions

The Solution

SPARK collaborated with Oliver Packaging to create a modern, intuitive website that showcases their extensive catalog of high-quality food packaging equipment. Their new website now features:

  • Brand messaging for multiple audiences
  • Easy site navigation through a mega menu
  • Robust search functionality for 150+ products
  • On-page SEO and keyword optimization
  • Mobile-responsive design
  • Easy page and content editing through backend


“Our new website launched on time, on budget, and had all the features that we needed. We now have a beautifully branded website that is mobile-ready, has a working product search, and a backend that is easy to use to create and update pages,” praised Becky.

Oliver's website displayed on a laptop and mobile phone
Services provided
Technology used
Client Review
“The best thing about working with SPARK was their team and the investment everyone made in learning about our manufacturing niche so that we got exactly what we were looking for. During this project, it felt like we were all on the same team, not working as an agency and client. This was one of the best projects I've worked on in my career.”
Headshot of Becky
Becky Neibarger
Digital Marketing Manager, Oliver Packaging and Equipment

Contact SPARK today to see how we can help! We've launched hundreds of projects across dozens of industries.

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