Project Breakdown
SPARK Elevates Product Launch for National Food Manufacturer
The Challenge
Market research unveiled that Butterball Farms needed to differentiate the new gourmet sweet creamery butter from their other brands. A cost-effective website needed to be in line with the company’s culture, brand-worthy, and include an e-commerce direct-to-public purchase portal.
Project Breakdown
- Small
- Custom Website
Timeline
3 Months
Size of Team
- 1 PM, 1 UX Designer
KPIs
Increased Monthly
Product Orders
The Solution
SPARK led the research-driven kickoff meeting with Butterball leaders. A visual map study workshop further defined the client’s vision, preferences, design look, feel, and layout. SPARK’s team quickly completed two design mockups/wireframes for input and approval. A winning design was selected and SPARK completed the new site with implemented page design, platform, MailChimp and HubSpot integration, and more. A soft launch was completed with final quality assurance and testing.
Services provided
- Assessment
- SPARK Websites
Technology used
- WordPress
- WooCommerce
Client Review
