SPARK Empowers Robust Industrial Firm to Tell Their Story Online
Schupan has an extensive business presence involving multiple sub-companies within Michigan, Ohio, Indiana, and Illinois; however, they struggled to find a website model that worked for them. Users found the structure of pages difficult to navigate, and the lack of a mobile-friendly experience added to the design challenge.
SPARK led a redesign effort to help Schupan simplify their complex messaging.
Size of Team
- 1 PM, 1 UX Designer
Has thousands of visitors
To streamline the user experience, SPARK redesigned the navigation from the ground up. Armed with clear content architecture and a fresh look/feel, the new mobile-first website has resulted in the ability for users to QUICKLY find relevant information.
The entire Schupan story – from community impact to service results – is now told simply and powerfully.