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Grand Rapids Expertise Logo SPARK
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NationalBBlogowin24 W
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Grand Rapids Expertise Logo SPARK
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High-Performing Websites are Beautiful and Intentional.

What do the best-performing websites all have in common? They check all the boxes from impressive and savvy designs to technically sound code and accessibility.

Represents Your Brand

Your website is often the first impression of your brand to a potential customer. It should visually impress and connect to their problems immediately.

Technically Sound Code

On the backend, clean and efficient code is critical for SEO optimization, page speed, web accessibility, and more.

Easy to Navigate And Take Action

Your website should be your best-performing sales person— attracting qualified traffic and converting them into leads.

Generates New Leads And Business Opportunities

Your website should be your best-performing sales person— attracting qualified traffic and converting them into leads.

“One of the best projects of my career.”

“The best thing about working with SPARK was their team and the investment everyone made in learning about our manufacturing niche so that we got exactly what we were looking for. During this project, it felt like we were all on the same team, not working as an agency and client. This was one of the best projects I’ve worked on in my career.”

Becky Neibarger

Digital Marketing Manager, Oliver Packaging & Equipment

Website Design & Development Services

Our full-service team of web design and digital experts can handle every aspects of your website project— 
from defining your brand to building easy-to-use websites that your users will love.

Branding & Messaging

Work with our brand strategists to define your brand identity and how to connect with your target audience.

UX/UI Design

Our UX/UI designers ensure a smooth and easy navigation for your website so that users can quickly find the info they need.

Conversion Copywriting

Our copywriters are experts in crafting your brand story and writing copy that compels users to take action.

Search Engine Optimization

All our websites follow SEO best practices to ensure high search engine rankings and qualified website traffic.

CMS Development

From WordPress to Craft, our developers build technically-sound websites that are fast, accessible, and easy to edit.

Page Speed Optimization

We ensure your websites score high on page speed tests by following best practices and writing clean code.

Web Accessibility

Ensure your website is accessible and inclusive to all users by following compliance for web accessibility standards.

Integrations

From CRMs to analytics, we help integrate your website to your most crucial business tools.

Host Your Website
with SPARK WebGuard

We offer fully-managed WebGuard hosting plans that ensure your website is fast and secure with best-in-class network and security.

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Make Your Website Your Best Performing Channel

Whether you’re building from scratch or overhauling your current site, we’ve got you covered! 

SPARK can design and develop your website to ignite your growth online.

Web Design & Development Projects

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Oliver Packaging & Equipment

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Hounds and Co.

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Mattson Floor

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Criterion Construction

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MSI Pipe Protection

Our Approach

Our in-house team of web and digital experts follows a proven process that helps you transform your website into a powerhouse that produces results.

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01

Website Strategy & Planning

We take a deep dive into your business and deliver a custom-tailored website strategy that aligns with business goals, timeline, and budget.

SPARK Websites 1

02

Website Development

From start to finish, our team of design and web experts build you a beautiful and technically-sound website.

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03

Hosting & Maintenance

We take a deep dive into your business and deliver a custom-tailored website strategy that aligns with business goals, timeline, and budget.

Your website is just one piece of the puzzle.

Work with SPARK’s Digital Marketing Experts to amplify your brand

through the right marketing strategy and channels.

What does your website say about your business?

Your website is the face of your business. Work with SPARK to ensure it puts a spotlight on your brand and generates leads.

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2017 Buell Tyler Round 1 1
Marketing Specialist
2021 Martin Maddy Round 1 1
Designer
2020 Deering Spencer Round 1
SEO Specialist
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Account Manager
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Built to Serve You

Our flexible team model allows you to have the capabilities of an entire web design and development team on hand to ensure the success of your project— without having to hire it all in-house!

Each member of our team is invested in the success of your business. It’s what allows us to build lasting partnerships with our clients that span multiple projects and years.

Download Our
Team Rate Sheet

We match your project with the right experts so you can launch on time and on budget.

Download Sheet

We’ve served hundreds of clients, across dozens of industries.

Manufacturing

Build custom tools that improve your shop floor productivity and customer experience.

Construction

From the field to the office, get custom software that your team will adopt and love.

Professional Services

Ditch the spreadsheets and digitize your business with simple efficiency wins for the bottom line.

Healthcare

Digitize and improve the quality of your health services with the right HIPAA-compliant tech.

Agriculture

Take your business to the next level with custom-tailored software that works exactly as you need.

Nonprofits

Through digital marketing and custom software, we can help expand your impact.

Startups

Scale your idea with a partner who has entrepreneurial success at its core.

FAQ

At SPARK, we build websites that range anywhere from $5,000 to $200,000. We know that’s a large range! Website costs vary based on size, features, design, complexity, and integrations. For each project, we provide custom quotes after understanding your unique requirements and budget. Before we begin a project, we provide a detailed project scope and timeline to avoid unexpected costs and roadblocks.

Project timelines depend on the scope and features, but most websites are completed within 2 to 12 months. Like cost, your website’s individual requirements (size, features, design, complexity, integrations) will determine your project’s timeline. For each project, we provide a detailed scope and timeline after understanding your unique requirements. 

Our services typically include strategy and planning, custom design, responsive layouts, SEO optimization, copywriting, content management system (CMS) setup, and ongoing support.

Yes, we can revamp your current site to improve its design, performance, and functionality. We’ll help you determine if you need a complete overhaul or just need a few strategic updates.

Yes, we often help clients migrate from one CMS to another, especially when moving away from an old or outdated system. During migration, we can move existing content, images, and more. 

No. Our team of SEO experts will audit your current website to understand what needs to be preserved, removed, or improved (keywords, URL structure and redirects, pages). After launch, the SPARK team will validate your sitemap and ensure the new website is properly indexed for search engines. 

Absolutely. All our websites are designed to be fully responsive, working seamlessly on all devices, including mobile phones, tablets, and desktop monitors. 

Yes, our team is well-versed in creating and maintaining product catalogs, with or without eCommerce functionality.

Yes. For all our website projects, our web designers and developers take ADA compliance into consideration, especially when it comes to colors, graphics, and usability. You can read our guide to web accessibility here.  

Yes. After launch, we provide ongoing support, updates, and maintenance packages to keep your site running smoothly.

Yes, SPARK offers WebGuard Hosting plans to ensure your site is routinely monitored and optimized for speed, performance, and security on a daily basis. View our WebGuard hosting plans here. 

Yes, we build sites on user-friendly content management systems and tools, allowing you to make updates easily without the help of a web developer. You will also have access to our team for larger or more complex updates, if necessary.  

We typically work with popular platforms like WordPress, Joomla, or Craft. However, if you have a different CMS in mind, just ask our team about it!

Yes, most of our website projects require integrations into CRMs, analytics platforms, review sites, and more. One advantage of SPRARK is that we also specialize in custom software development, meaning that we can easily handle complex integrations and functionality through our in-house web and software developers.

We implement best practices, including SSL certificates and regular security updates, to keep your site safe.

Yes, we follow SEO best practices to help your site rank well in search results for the most important keywords for your business. 

Through platforms like Google Analytics, we can help track key performance indicators like traffic, conversions, and user engagement to ensure your goals are met.

At SPARK, we take client communication and transparency seriously. During each project, your dedicated Account Manager will keep you informed at every stage through weekly updates. We also constantly seek your feedback and approval throughout the entire project.

Yes, we offer logo and branding design services to complement your website. Ask our team to see examples!

Yes, we can incorporate your current branding or design elements into the new website. During the Strategy & Planning phase, we will work with you to gather any existing branding assets you want to use.

In most cases, our team offers fully custom designs based on your preferences and goals. However, for smaller projects, we can also utilize templates to lower costs and shorten timelines, if needed.

Of course! View our most recent case studies here. We can also provide more information and details during the sales process. 

Yes, we enjoy working with nonprofits and helping to solve your unique challenges. We also offer a special grant program called Under Our Wing for local nonprofits in Michigan, Illinois, and Texas.

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Ignite Your Growth Online with SPARK

We’re ready to help you solve your business challenges with the right website strategy. Reach out today to get started!

What Business Leaders Say About Us

“Working with SPARK was a ton of fun! They really understood our vision and the customer experience we wanted to create. We’re so thrilled to now offer online ordering and real-time listing of our inventory for our customers.”

Kristen Armbrister

Store Owner, Hounds and Co.

“SPARK handled our new website strategy and design with my best interests in mind. We’re thrilled to now better showcase our family history and services. It was a joy to work with their team.”

Justin Mattson

Owner, Mattson Floor