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Schupan

Schupan is one of the nation's largest independent recycling firms, with an array of services from scrap metal to beverage containers. When company leaders realized their website needed an overhaul, they turned to SPARK to help create an easy-to-navigate platform that highlights their vast scope of services and culture.
Image of custom website design
Project Breakdown

SPARK Empowers Robust Industrial Firm to Tell Their Story Online

The Challenge

Schupan has an extensive business presence involving multiple sub-companies within Michigan, Ohio, Indiana, and Illinois; however, they struggled to find a website model that worked for them. Users found the structure of pages difficult to navigate, and the lack of a mobile-friendly experience added to the design challenge.

SPARK led a redesign effort to help Schupan simplify their complex messaging.

Schupan original website
Project Breakdown

  • Small Website

Timeline

  • 3 Months

Size of Team
  • 1 PM, 1 UX Designer
KPIs

  • Has thousands of visitors

The Solution

To streamline the user experience, SPARK redesigned the navigation from the ground up. Armed with clear content architecture and a fresh look/feel, the new mobile-first website has resulted in the ability for users to QUICKLY find relevant information.

The entire Schupan story – from community impact to service results – is now told simply and powerfully.

Schupan website design by SPARK Business Works
Services provided
  • SPARK Websites
Technology used
  • WordPress
Client Review
“Schupan has worked with SPARK on two web design projects and we have found them to be responsive, engaged, and talented people who attend to every detail and client question. When we have a web project, we are 100% confident that SPARK will not only deliver, but they will also commit to seeing the project successfully to the end and offer support after we go live. That is what makes SPARK our first -- and best -- choice for out-of-the-box design, delivery and implementation."
Kendra Townsend from Aero|Guard
Kendra Townsend
Marketing & Communications Manager

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