Project Breakdown
RJO Future’s Successful Advertising Investment Leads to New Account Growth
The Challenge
RJO Futures sought a new agency with a fresh perspective for their marketing and advertising strategies after launching an updated website. Their team wanted to further increase brand awareness for their trading services and new client account sign-ups on their website.
RJO partnered with Michigan-based SPARK to create a more expansive and creative media plan to target and convert their desired audience of investors, hedgers, and other finance individuals.
PROJECT SIZE
- Enterprise
- Paid Advertising
Timeline
- 12+ Months
- Ongoing Partnership
team resources
- Account Manager
- Paid Ad Strategist
- Web Developer
kpiS
- Marketing Qualified Leads
- New Account Sign-ups
- New Assets
The Solution
Working with SPARK’s Digital Advertising Team, RJO Futures implemented a comprehensive advertising strategy consisting of several campaigns across multiple platforms: Google paid search ads, programmatic advertising, and social media advertising (Meta and Reddit).
In a 6-month span, the campaign quickly achieved its goals and led to:
- 54% increase in New Leads (YoY)
- 53% increase in New Funded Accounts (YoY)
- 76% increase in New Assets
- 8 Million+ Impressions
- 43,000+ Clicks
- 3,000+ Conversions
Services provided
- Paid Advertising Strategy & Management
- Ad Conversion Tracking
- CRM Integration
Technology used
- Google Ads
- Programmatic Advertising
- Meta Ads
- Reddit Ads
Client Review
