Project Breakdown
How SPARK Designed an MVP that Took a Platform to Market
The Challenge
While OrbitFour wanted to enter the Domain industry, they didn’t have any prior experience to rely on. So, they leaned on a Dedicated SPARK Team to determine both technology and design requirements for the project, while making sure to meet the needs of future users.
SPARK began with a deep-dive into user personas and competitor research. This initial Assessment, Design, and Architecture effort led to a customer journey map and insights into what to build and how.
Project size
- Large
- Custom Website
Timeline
- 12 Month MVP
- Ongoing Partnership
Size of Team
- 1 PM, 1 UX Designer
- 1 Systems Analyst
- 3 Developer
KPIs
Platform MVP Launch
- User Acquisition
- Revenue Generation
The Solution
The project culminated in a fresh and multi-faceted online platform launched for the company with custom capabilities built for future growth:
- – Easy eCommerce experience enabling users to search for and buy domains.
- – Admin portal for managing users and purchases.
- – Back-end API making the whole experience run smoothly.
After their initial MVP was designed and built, OrbitFour began planning with their SPARK Team for how to capture additional value in the market by expanding to more products.
Services provided
- Strategic UX/UI Design
- Custom Web Development
- Branding & Product Design
- Digital Assets
Technology used
- Custom Design System
- Craft CMS
- eCommerce
- Stripe Integration
