Private wealth firm CIG Capital Advisors partnered with SPARK to revamp their brand strategy and website to convey elegance and expertise.
At SPARK, we often hear this from business owners: “We’ve been using this off-the-shelf software for a while, but we’ve been experiencing more and more issues with it. We’re wondering if it would be worthwhile to build our own custom software instead to provide more stability.”Many businesses turn to off-the-shelf, or SaaS (Software as a […]
Learn how construction firms can integrate Procore and ComputerEase for accurate and real-time reporting on financial data for projects.
Before you starting writing code for a new software product, learn how to use prototypes to test, validate, and iterate on different designs and features.
Many organizations initially come to us because they want to build a mobile app. They either have a new, innovative idea or they have a manual, internal process they want to digitize and automate. What many of these organizations aren’t aware of is a similar but different approach to building an app: progressive web apps. […]
Your website can be a tool to create lasting relationships with your customers. Learn how to tell your brand story online to connect with customers.
Companies constantly face the challenge of standing out among a sea of options and winning the attention of buyers. How do you cut through the noise? A strong, memorable brand identity.
SPARK Business Works has been named as a 2025 West Michigan Best and Brightest Award Winner.
We know that when times are tough, forgoing marketing is common. But the reality is that pausing marketing to save money does more harm than good. A continuous digital marketing plan is crucial for business success. The digital landscape is dynamic, and consumer behavior evolves rapidly, so consistent marketing efforts allow businesses to adapt and […]
In October 2023, Google made a major Core Update, which has affected SEO. This core update is meant to improve the overall quality of search
A well-crafted website is the linchpin of any successful online presence. It’s the virtual storefront that greets potential customers and the platform that keeps them
COVID-19 has impacted businesses around the world. Check out these strategies for adapting your business in 2022.
Google has the power to impact your brand’s online presence, as well as your bottom line. Here’s what you need to know.
