SPARK Business Works has been named as a 2025 West Michigan Best and Brightest Award Winner.
We know that when times are tough, forgoing marketing is common. But the reality is that pausing marketing to save money does more harm than good. A continuous digital marketing plan is crucial for business success. The digital landscape is dynamic, and consumer behavior evolves rapidly, so consistent marketing efforts allow businesses to adapt and […]
SPARK Business Works has acquired Business Builders Marketing, a full-service digital marketing agency based in Bloomington, IL.
If you haven’t updated your website in a while, check these 8 critical areas to see if you’re falling behind.
SPARK Business Works has acquired Business Builders Marketing, a full-service digital marketing agency based in Bloomington, IL.
Learn how web accessibility standards create an inclusive online environment where everyone can access infor and interact with digital content without barriers.
See how leading businesses in Michigan are turning to SPARK to develop custom web applications that grow their business.
Before you starting writing code for a new software product, learn how to use prototypes to test, validate, and iterate on different designs and features.
Learn how to create a brand style guide that provides a roadmap to your stakeholders and ensures consistency across every custom touchpoint with your brand.
In October 2023, Google made a major Core Update, which has affected SEO. This core update is meant to improve the overall quality of search
A well-crafted website is the linchpin of any successful online presence. It’s the virtual storefront that greets potential customers and the platform that keeps them
COVID-19 has impacted businesses around the world. Check out these strategies for adapting your business in 2022.
Google has the power to impact your brand’s online presence, as well as your bottom line. Here’s what you need to know.
SPARK provides custom software and digital marketing services that move your business forward. Contact us today to get started!
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