Many organizations initially come to us because they want to build a mobile app. They either have a new, innovative idea or they have a manual, internal process they want to digitize and automate. What many of these organizations aren’t aware of is a similar but different approach to building an app: progressive web apps. […]
Your website can be a tool to create lasting relationships with your customers. Learn how to tell your brand story online to connect with customers.
Companies constantly face the challenge of standing out among a sea of options and winning the attention of buyers. How do you cut through the noise? A strong, memorable brand identity.
SPARK Business Works has been named as a 2025 West Michigan Best and Brightest Award Winner.
We know that when times are tough, forgoing marketing is common. But the reality is that pausing marketing to save money does more harm than good. A continuous digital marketing plan is crucial for business success. The digital landscape is dynamic, and consumer behavior evolves rapidly, so consistent marketing efforts allow businesses to adapt and […]
SPARK Business Works has acquired Business Builders Marketing, a full-service digital marketing agency based in Bloomington, IL.
If you haven’t updated your website in a while, check these 8 critical areas to see if you’re falling behind.
SPARK Business Works has acquired Business Builders Marketing, a full-service digital marketing agency based in Bloomington, IL.
Learn how web accessibility standards create an inclusive online environment where everyone can access infor and interact with digital content without barriers.
In October 2023, Google made a major Core Update, which has affected SEO. This core update is meant to improve the overall quality of search
A well-crafted website is the linchpin of any successful online presence. It’s the virtual storefront that greets potential customers and the platform that keeps them
COVID-19 has impacted businesses around the world. Check out these strategies for adapting your business in 2022.
Google has the power to impact your brand’s online presence, as well as your bottom line. Here’s what you need to know.
SPARK provides custom software and digital marketing services that move your business forward. Contact us today to get started!
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