Project Breakdown
SPARK Helps Craft a Luxury Brand for Wealth Management Firm
The Challenge
Based in Southfield, Michigan, CIG Capital Advisors was ready to refresh their brand identity and messaging to match the high-caliber clients they serve. Their existing website was visually outdated, confusing to navigate, and failed to communicate the premium experience that their clients knew and expected from them.
The CIG team needed a partner who could move quickly and align their team internally. They turned to SPARK to lead their brand’s transformation, and we’re excited to work with a local firm in Michigan.
PROJECT SIZE
- Medium
- Web Design & Development
Timeline
- 4 – 6 Months
- Ongoing Partnership
team resources
- Account Manager
- Web Designers
- Web Developers
- SEO Strategist
kpiS
- Increase Brand Awareness
- Increase Leads
The Solution
The SPARK team began with a “Brand SLAM,” a fast-paced process to align CIG’s internal team on a new brand identity rooted in luxury and elegance. The result was simplifying their color palette and logo, and updating their main messaging.
Using the new brand, the SPARK team then designed and launched a revamped website with:
- Streamlined navigation to help visitors find information quickly
- Updated content that speaks to a broader audience
- Improved focus on their main services: wealth management and business advisory
- Elevated brand elements and imagery
After launching, CIG saw an immediate 25% spike in web traffic and received great feedback from clients and potential prospects on their new look and feel.
Services provided
- Brand Messaging
- Brand Visual Identity
- Web Design & Development
- On-page SEO
- Web Hosting
Technology used
- WordPress
- Elementor
Client Review
