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Insights from Experts

Suzanne Motter

Vice President As a Vice President of SPARK, Suzanne uses her background in IT to lead her team to create tools that streamline business processes and grow their business with thoughtful design. She also serves as Director of Operations to develop, analyze, and execute strategic plans. connect on Linkedin

Recent Insights

Construction Industry

Cost of Custom Software Development: How Transparent Process Leads to Accurate Project Estimates

Learn how SPARK goes from a ballpark estimate to an accurate cost estimate for your custom software development project.

Construction Industry

How To Build a SaaS Solution with $0 Investment and a Customer-Centric Approach

Learn how to use a customer-centric approach for building a sucessful SaaS platform with $0 investment.

Construction Industry

From Burden to Advantage: How to Embrace and Modernize Your Legacy Software

A client recently came to me and said, “We have this legacy software we built. We have an individual running it and they’re nearing retirement age. What do we do? This software is extremely critical to our business operations, it can’t go down.” 

Construction Industry

Breaking Down Data Silos: How to Integrate Procore and ComputerEase

Learn how construction firms can integrate Procore and ComputerEase for accurate and real-time reporting on financial data for projects.

Construction Industry

From Paper Tickets to Mobile App: How Volleman’s Family Farm Transformed Their Delivery Operations

Go behind the scenes to see how a local Texas dairy farm uses custom technology to keep up with its rapid growth.

Construction Industry

Google Core Update October 2023

In October 2023, Google made a major Core Update, which has affected SEO. This core update is meant to improve the overall quality of search results for users. (Read more about how to ensure your business lands at the top of search result pages like Google.) Google is constantly changing and improving, and it’s up […]

Construction Industry

Stay in the Race: The Importance of a Consistent Digital Marketing Plan

We know that when times are tough, forgoing marketing is common. But the reality is that pausing marketing to save money does more harm than good. A continuous digital marketing plan is crucial for business success. The digital landscape is dynamic, and consumer behavior evolves rapidly, so consistent marketing efforts allow businesses to adapt and […]

Construction Industry

10 Factors That Affect Web Design Cost

A well-crafted website is the linchpin of any successful online presence. It’s the virtual storefront that greets potential customers and the platform that keeps them engaged. Yet, the question of web design costs often looms large. Web design costs vary significantly, leaving many wondering what drives these disparities. In this blog, we’ll delve into the […]

Construction Industry

SERP Ranking 101: Your Roadmap to SEO Success

Welcome to SERP Ranking 101, a comprehensive guide that delves deep into the intricacies of Search Engine Results Pages (SERPs) nad how to harness their power to your advantage.