Insights from Experts

Brad Wilson

Vice President As the Vice President of SPARK, Brad brings over a decade of technology leadership. He's built web platforms and apps used by millions across a variety of industries. connect on Linkedin

Recent Insights

Construction Industry

Stay in the Race: The Importance of a Consistent Digital Marketing Plan

We know that when times are tough, forgoing marketing is common. But the reality is that pausing marketing to save money does more harm than good. A continuous digital marketing plan is crucial for business success. The digital landscape is dynamic, and consumer behavior evolves rapidly, so consistent marketing efforts allow businesses to adapt and […]

Construction Industry

10 Factors That Affect Web Design Cost

A well-crafted website is the linchpin of any successful online presence. It’s the virtual storefront that greets potential customers and the platform that keeps them engaged. Yet, the question of web design costs often looms large. Web design costs vary significantly, leaving many wondering what drives these disparities. In this blog, we’ll delve into the […]

Construction Industry

SERP Ranking 101: Your Roadmap to SEO Success

Welcome to SERP Ranking 101, a comprehensive guide that delves deep into the intricacies of Search Engine Results Pages (SERPs) nad how to harness their power to your advantage.

Construction Industry

How Custom Software is Powering Michigan’s Community Scholarship Program

Since its start in 2006, The Kalamazoo Promise offers place-based scholarships for Kalamazoo, MI students that cover up to 100% of tuition and fees for

Construction Industry

Lesson Learned: How Stakeholder-Aligned Software Projects Can Still Fail (and How to Prevent It)

SPARK CEO Bob Armbrister shares how a project experience went wrong and how build feedback loops can ensure stakeholder-aligned software projects.

Construction Industry

Listen: Implementing Technology in Construction

Construction companies often face problems implementing technology. Listen to this podcast for how to face these challenges head and evolve with new technology.

Construction Industry

Michigan Manufacturer Turns to Custom Dashboards And Reporting on Shop Floor to Improve Performance

Michigan manufacturer DeWys went through am ERP system change. When off-the-shelf software didn’t meet all their needs, they turned to a custom dashboard.

Construction Industry

Listen: How to Build Software Roadmaps in Construction

Listen to SPARK’s CEO Bob Armbrister on his latest podcast appearance with Building Scale as they discuss how to build a construction software roadmap that amplifies your competitive advantage.

Construction Industry

COVID-19 and Your Business: How to Adapt For the Future

COVID-19 has impacted businesses around the world. Check out these strategies for adapting your business in 2022.