Companies constantly face the challenge of standing out among a sea of options and winning the attention of buyers. How do you cut through the noise? A strong, memorable brand identity.
SPARK Business Works has been named as a 2025 West Michigan Best and Brightest Award Winner.
We know that when times are tough, forgoing marketing is common. But the reality is that pausing marketing to save money does more harm than good. A continuous digital marketing plan is crucial for business success. The digital landscape is dynamic, and consumer behavior evolves rapidly, so consistent marketing efforts allow businesses to adapt and […]
SPARK Business Works has acquired Business Builders Marketing, a full-service digital marketing agency based in Bloomington, IL.
If you haven’t updated your website in a while, check these 8 critical areas to see if you’re falling behind.
SPARK Business Works has acquired Business Builders Marketing, a full-service digital marketing agency based in Bloomington, IL.
Learn how web accessibility standards create an inclusive online environment where everyone can access infor and interact with digital content without barriers.
See how leading businesses in Michigan are turning to SPARK to develop custom web applications that grow their business.
Before you starting writing code for a new software product, learn how to use prototypes to test, validate, and iterate on different designs and features.
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Learn how to use a customer-centric approach for building a sucessful SaaS platform with $0 investment.
Learn how construction firms can integrate Procore and ComputerEase for accurate and real-time reporting on financial data for projects.
SPARK CEO Bob Armbrister shares how a project experience went wrong and how build feedback loops can ensure stakeholder-aligned software projects.
Construction companies often face problems implementing technology. Listen to this podcast for how to face these challenges head and evolve with new technology.
Listen to SPARK’s CEO Bob Armbrister on his latest podcast appearance with Building Scale as they discuss how to build a construction software roadmap that amplifies your competitive advantage.
Design thinking isn’t really about design. See how this creative problem-solving framework is used to create software products that users want and love.
As you plan your manufacturing businesses’ future state of operations, use our strategic framework to help guide and future-proof your software decisions.
See how custom construction management software creates a “single source of truth” from your business data that allows you to save time and costs.
The construction industry is finally embracing technology. Your success depends on choosing the construction software features that best fit your needs.
SPARK provides custom software and digital marketing services that move your business forward. Contact us today to get started!
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