SPARK Helps Startup Go From Idea to Impacting Millions of Students
As K-12 schools shifted to digital instruction for literacy, RSA Group’s client seized the opportunity to fill a gap in the market with a writing product. SPARK needed to build a Minimally Viable Product (MVP) that could easily be deployed worldwide in the App Store using both a Free version and a Paid version.
- Custom Software
Size of Team
- 1 PM, 1 UX Designer
- 2 Developers
Turned MVP into
After a cash-flow positive return after only 6 weeks, a full 1.0 version based on user feedback was launched. In addition to product development, SPARK led UX, business roadmap, and marketing for RSA Group over the course of the product maturation (currently version 4.1).
The app has been used in classrooms around the world to engage elementary students in digital writing.